GoBlu-ev
Designed a responsive website for an all-electric ride-hailing & mobility service company, ensuring a seamless experience across all devices
Role
UI/UX Designer
Project Duration
1 Month
About
001
We are Australia's only 100% electric ride-sharing startup, incepted with the motive of making the rides sustainable and environmentally responsible to create a better world.Transportation sector today contributes to 19% of Australia's emission. We are here to change the way we travel, making each ride eco-friendly and playing its role for a better future of the world.
Research & Scope
002
Following a detailed evaluation of the current GoBlu-ev wesite and a comprehensive review of our competitors, we have identified two critical objectives to pursue:
Update User Interface
Craft a visual interface so elegantly designed that it seems to softly murmur, "Welcome aboard, adventurous explorer!"
Improve User Experience
Enhance the current features and incorporate captivating interaction patterns to foster a close and friendly relationship between the website and its users.
Colour & Typography
003
Colour
We've swapped out the muted tones from the previous app version with vibrant, inviting colors that beckon you to explore and enjoy our fantastic application.
#0095DD
#FFFFFF
#CFE3FF
#004EA8
#6AC817
#3D3D3D
Typography
Injecting a playful and contemporary vibe while striking the right balance with the perfect typeface!
Poppins
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
Testimonials
Testimonials from satisfied customers or clients lend credibility to your business. They demonstrate that real people have had positive experiences with your offerings.
Value proposition
Highlighting the Benefits of Goblu-ev: Comfort, Price Consistency, and Safety"
Stats
after adding the key features and value propositions supported by relevant statistics to strengthen our claims
Landing page Anatomy
004
On our homepage, I aimed to clearly communicate our value propositions, highlight what sets us apart, and explain why users should choose and trust our service. As a new company, building credibility was crucial, so I included a real photo of one of our cars to reinforce our authenticity and prove that we're real and operational.
To further emphasise our commitment to sustainability, I featured a live CO2 savings counter, showcasing the tons of CO2 we've saved through our eco-friendly rides. Next, I included customer testimonials to build trust through real experiences. Following this, I highlighted the key features and value propositions of GoBlue-EV, supported by relevant statistics to strengthen our claims. Finally, I ended with a call to action, inviting potential drivers to join our mission.
CO2 Counter
Implemented a CO2 savings counter for both total & individual rides to promote eco-friendly transport options and encourage customers to book electric cabs.
User Flow
005
Our user flow is simple: First, select your destination and choose your preferred car. Then, enter and verify your phone number. After that, type in your name, and your ride will be booked. The final screen will show your location, fare, and the amount of CO2 you'll be saving by choosing our service.
Other screens
006
